AI

The 5-Part Formula for Creating Perfect Prompts

1. Purpose (What you want)

“I want you to [task] for [specific use-case or audience].”

Examples:

  • “I want you to write a persuasive landing page headline for homeowners in Chicago.”
  • “I want you to create HTML code for a blog layout.”

2. Tone and Style (How it should feel)

“Make it feel [tone] and [style].”

Common tones:

  • Casual
  • Professional
  • Persuasive
  • Inspiring
  • Urgent

Common styles:

  • Friendly conversation
  • Structured and logical
  • Short and punchy
  • Story-driven

Example:

  • “Make it feel persuasive and friendly, like a real conversation.”

3. Specific Instructions (Details to focus on)

“Focus on [specific features, benefits, problems, emotions, or formatting needs].”

Examples:

  • “Focus on building trust, highlighting fast service, and solving the customer’s fear of bad contractors.”
  • “Use bullet points and a short, punchy headline.”

4. Constraints (Limitations or Requirements)

“Keep it under [word/character count]. Don’t use [specific words or styles to avoid].”

Examples:

  • “Keep it under 155 characters for SEO.”
  • “Don’t sound robotic or corporate.”

5. Optional Bonus: Personal Insight or Background (if helpful)

“For context: [short background story, emotional goal, or audience nuance].”

Examples:

  • “This is for a brand that focuses on eco-conscious homeowners.”
  • “This is a project where the client is very skeptical because of a bad experience.”

Quick Version to Copy-Paste:

I want you to [task] for [audience or purpose].

Make it feel [tone] and [style].

Focus on [features, benefits, or emotions].

Keep it under [limit] and avoid [anything you don’t want].

(Optional) For context: [relevant background].

Example Using the Template:

Prompt:

I want you to write a meta description for a bathroom remodeling landing page for seniors in Orlando.

Make it feel reassuring and trustworthy.

Focus on safety, fast installation, and peace of mind.

Keep it under 155 characters and avoid sounding like a hard sales pitch.

For context: The audience values comfort, accessibility, and reliability more than luxury.

Final Tip:

Clear framing = Clear results. Always “pre-load” the right energy and direction into the request to save editing time later.