Assemble Chicago


Executive Summary

Business Name: Assemble Chicago
Founder: Jack Patti
Location: Chicago and Rockford area, including the Western Suburbs
Mission: To provide high-quality, reliable, and professional handyman services including furniture assembly, installation, and mounting for both indoor and outdoor settings.

Company Description

Background: Founded in 2015 by Jack Patti, a professional with over 20 years of experience in the handyman sector.
Services: Specializing in assembling and installing a wide range of products, including indoor and outdoor furniture, exercise equipment, Lovesac couches, TV and sound bar mounting, smart thermostat installations, light fixture installations, and minor plumbing services.
Unique Selling Proposition: Exceptional customer service, skilled craftsmanship, and a broad range of services tailored to individual customer needs.
Market Analysis

Target Market: Homeowners, renters, small businesses, and individuals in need of reliable and professional assembly and installation services in the Chicago and Rockford areas.
Competition: Other local handyman services, specialized installation companies, and in-house services offered by furniture and electronics retailers.
Market Trends: Increasing demand for home improvement and customization services, particularly in the post-pandemic era where home office setups have become crucial.
Organization and Management

Ownership: Owned and operated by Jack Patti.
Structure: Small team of experienced handymen, each specializing in different aspects of assembly and installation.
Location: Service-based business operating within the Chicago and Rockford areas.

Services Offered

  • Comprehensive list of assembly and installation services.
  • Emergency services for urgent installations and repairs.
  • Consultations and custom project planning.

Marketing Plan

Digital Marketing: Leveraging social media platforms, Google Business, and Yelp for online presence and customer reviews.
Local Advertising: Flyers, business cards, and partnerships with local businesses.
Promotions: Offering discounts for first-time customers and package deals for multiple services.

Financial Projections

Pricing Strategy: Competitive hourly rates, with packages for half-day and full-day services.
Revenue Streams: Direct payments for services rendered, potential for extended service contracts with corporate clients.
Projected Growth: Estimated 10-15% annual growth in clientele and revenue, considering the expanding market and robust marketing strategy.
This business plan outlines the strategic approach Assemble Chicago will take to establish itself as a leading handyman service in its area, focusing on quality, reliability, and customer satisfaction.