January – New Year Promotions

  • Launch a New Year’s campaign focusing on home improvement resolutions.
  • Email marketing: Send a newsletter with a special New Year discount.

February – Love Your Home Campaign

  • Social media: Weekly posts on home care tips leading up to Valentine’s Day.
  • Local advertising: Place ads in local newspapers highlighting indoor furniture assembly perfect for Valentine’s gifts.

March – Spring Cleaning and Renovation

  • Blog: Publish articles on spring home improvement.
  • Google Business: Update with new spring service offerings.

April – Earth Day Specials

  • Social media: Promote eco-friendly and outdoor services for Earth Day.
  • Special promotion: Discount on outdoor furniture assembly.

May – Prepare for Summer

  • Email marketing: Remind customers about getting their homes summer-ready.
  • Local advertising: Focus on outdoor projects like playhouses and swing sets.

June – Mid-Year Review

  • Review marketing performance for the first half of the year.
  • Plan adjustments for the second half based on results and customer feedback.

July – Fourth of July Offer

  • Social media: Run a Fourth of July special offer.
  • Local event participation: Join local parades or events to increase brand visibility.

August – Back to School

  • Promotion: Special discounts for teachers and families on furniture assembly.
  • Blog: Publish content related to organizing and preparing homes for the school year.

September – Fall Preparations

  • Email marketing: Focus on preparing homes for the colder months.
  • Google Business: Update with services related to indoor installations and repairs.

October – Halloween Safety Tips

  • Social media: Share tips on safe Halloween decorations and lighting.
  • Community event: Sponsor a local Halloween event for brand exposure.

November – Thanksgiving and Black Friday Deals

  • Special offers: Run Black Friday promotions on popular services.
  • Local advertising: Advertise in local media to attract holiday season customers.

December – Year-End Celebration

  • Customer appreciation: Send thank you cards or emails to customers with a discount for the next year.
  • Social media: Share holiday-themed posts and offer holiday decoration installation services.

Throughout the Year:

  • Regular social media updates and engagement.
  • Monthly blog posts related to home improvement and handyman tips.
  • Ongoing Google Business and Yelp updates and management.
  • Regularly scheduled email newsletters with updates and offers.

This marketing calendar provides a structured approach to promoting Assemble Chicago throughout the year, aligning marketing efforts with seasonal trends and special events to maximize engagement and business growth.