Based on your expertise, experience, and the unique value you offer as the owner of Assemble Chicago, here are four distinct content pillars for your personal brand. These pillars will help you craft a consistent and engaging online presence, resonating with your target audience:

  1. Practical Handyman Tips and Tricks: Share your wealth of experience in furniture assembly and handyman services. This can include step-by-step guides, safety tips for DIY projects, and insights into common challenges and how to overcome them. Highlight your unique approach to assembly and installation, and offer practical advice that your audience can apply in their own projects.

  2. Small Business Growth: Leverage your experience in running a successful handyman business to provide advice on small business growth. Share insights on effective marketing strategies, particularly in digital platforms. This can cover topics like social media marketing for small businesses, optimizing websites for better visibility, and utilizing digital tools for business efficiency. Your personal experiences and lessons learned can be incredibly valuable for other small business owners.

  3. Customer Relationship and Service Excellence: As a professional who values customer satisfaction, you can offer advice on building strong customer relationships. Share your philosophy and practices in creating a loyal customer base through quality service. This could include how to handle customer feedback, personalize services, and maintain high standards of professionalism. Your personal stories of service successes and how you handle challenges can be particularly engaging.

  4. Local Community Engagement and Support: Highlight your involvement and support within the Chicago area. Share your experiences and the importance of local community engagement for small businesses. This can include collaborations with other local businesses, participation in community events, or initiatives you’ve supported. This not only reinforces your connection to the area but also showcases your commitment to community development.

Each of these pillars allows you to share valuable content that is both informative and engaging, helping to establish a clear and consistent message across your digital platforms. They not only highlight your expertise in furniture assembly and handyman services but also your knowledge in running a successful small business, emphasizing your unique value proposition to your audience.

Posting Schedule

To create an effective social media posting schedule for Assemble Chicago, tailored to your specific content pillars, target audience, and chosen platforms, I’ll first outline your content pillars based on the information provided. Then, I’ll define your target audience and suggest a posting schedule, including hooks addressing pain points.

Content Pillars:

  1. Furniture Assembly Tips & Tricks: Sharing practical advice and how-to guides.
  2. Customer Testimonials & Service Highlights: Showcasing successful projects and customer feedback.
  3. Small Business Growth Strategies: Insights into marketing, automation, and customer relationship management.
  4. Local Community Engagement: Sharing involvement in the Chicago area, including local events or collaborations.

Target Audience:

  • Homeowners and renters in the Chicago area looking for handyman services.
  • Small business owners or aspiring entrepreneurs seeking business growth advice.
  • DIY enthusiasts interested in furniture assembly.
  • Local community members interested in local events or collaborations.

Preferred Platforms:

  • LinkedIn: For business growth strategies and professional networking.
  • Twitter: For quick tips, customer feedback, and local community engagement.
  • YouTube: Detailed how-to guides and customer testimonial videos.

3-Month Posting Schedule: (4 times per month)

Week 1: LinkedIn

  • Day: Tuesday
  • Time: 10 AM CST
  • Content: Small Business Growth Strategies
  • Hook: “Discover the latest automation tools that can save time and money for your small business.”

Week 2: Twitter

  • Day: Thursday
  • Time: 3 PM CST
  • Content: Furniture Assembly Tips & Tricks
  • Hook: “Struggling with flat-pack furniture? Here’s a quick tip to make assembly a breeze!”

Week 3: YouTube

  • Day: Saturday
  • Time: 12 PM CST
  • Content: Customer Testimonials & Service Highlights
  • Hook: “Watch how we transformed a customer’s living room with efficient assembly service!”

Week 4: Twitter

  • Day: Wednesday
  • Time: 5 PM CST
  • Content: Local Community Engagement
  • Hook: “Proud to be a part of the Chicago community! Here’s a look at our latest local collaboration.”


  • Monitor engagement and adjust times/days as necessary based on audience interaction.
  • Keep posts informative, engaging, and relevant to your audience’s interests.
  • For YouTube, ensure high-quality video content that clearly demonstrates your expertise and customer satisfaction.
  • Use appropriate hashtags, especially on Twitter, to increase visibility.
  • Engage with comments and feedback to build a loyal community.

This schedule aims to optimize your online presence, offering a balanced approach that covers all your content pillars while being feasible to maintain. Remember, consistency is key in social media, and this plan is designed to establish Assemble Chicago as a knowledgeable, customer-focused, and community-oriented brand.

Compelling Hooks

Creating compelling hooks that resonate with homeowners, addressing their fears of overpaying and desires for a beautiful home, is essential for engaging social media content. Below are examples of hooks for different types of posts, crafted to grab attention and provoke engagement:

1. Educational Posts:

  • “Think you might be overpaying for home projects? Here’s how to get quality service without breaking the bank.”
  • “DIY furniture assembly gone wrong? Learn the common mistakes to avoid and save your wallet and your walls!”
  • “Maximizing your home’s aesthetics with simple tools – tips from a pro handyman.”

2. Inspirational Messages:

  • “Dreaming of a magazine-worthy home? See how our clients transformed their spaces into something stunning without overspending.”
  • “Your home is your sanctuary. Here’s how you can make it beautiful without overspending.”
  • “Behind every beautiful home is a savvy homeowner who knows the value of expert service. Here’s how they do it.”

3. Promotional Updates:

  • “Special offer! Get expert handyman services at prices that don’t scare your wallet. Limited time only.”
  • “This week only: A beautiful home doesn’t have to cost a fortune. Check out our discounted rates for interior transformations!”
  • “New Year, New Home: Kickstart 2024 with our special offer on all furniture assemblies. Quality service, fair prices.”

4. Customer Testimonials:

  • “Hear from Jane in Chicago: ‘I thought a beautiful home was out of my budget until I found Assemble Chicago. Quality service that didn’t overcharge.'”
  • “Mike from Rockford shares his experience: ‘Assemble Chicago transformed my living room without draining my bank account. Here’s how.'”
  • “‘I always feared overpaying for home services, but Assemble Chicago’s transparency and fair pricing were a game-changer.’ – Emily, satisfied client.”

5. Community Engagement Posts:

  • “Join us at the local Home Expo! Discover how to beautify your home on a budget.”
  • “Community special: We’re offering free consultations this month to help you make the most of your home improvements without overspending.”
  • “Local homeowners, we hear you! Join our workshop on cost-effective home beautification techniques.”

Each of these hooks is designed to immediately capture the attention of homeowners, addressing their concerns and aspirations. By directly speaking to their fears of overpaying and their desires for a beautiful home, these hooks aim to encourage engagement and foster a connection with your audience. Remember, the key is to keep the content relatable and genuine, demonstrating your understanding of their needs and providing real value.